My unique expertise lies in creating large and small — scale brand platforms around authentic passions – automotive, architecture, fashion, design, and beyond — that spark mass action. Some of my notable projects include the “Small Business Saturday” movement for Main Streets, authored the "Take Charge" tag line and global brand platform for Amex, for over 4 years, all American Express consumer creative work, both above and below-the-line, was created under the direction of this platform, Centurion Card Positioning and branding, Viagra, Fiat/Alfa Romeo, Tulfra.

Born and educated in Italy and the Usa, fluent in Spanish, Italian.